After a decade of experience in the editorial area in print format, I migrated to the digital world in 2012, in the midst of the effervescence of websites and the exponential growth of social networks. In front of the largest news-reading public in the country, I learned the cadence, tone and intention that content should have in a maelstrom of excess information and scarce minutes for the reader, who jumps from one content to another. Since then, my management in socio-digital communication is directed to the writing of texts for websites, thematic creation and writing for blogs of various companies, implementation of business models in social media content, intonation of messages for online channels and more.